Since April 2007, when Kevin Trudeau published his book The Weight Loss Cure, HCG has risen in popularity and gained much media attention. Many companies have formed, branding their own versions of HCG by using HCG wholesale companies and their private label HCG services to make a name for themselves in a market whose popularity continues to grow.
In the 1950’s it was discovered by Dr. Simeons that HCG, or Human Chorionic Gonadotropin, can be used to aid in weight loss, and it has been used for such a purpose ever since. Dr. Simeons came upon this discovery quite by accident while he was conducting a trial of the effects of HCG injections in aiding boys with a pituitary disorder; the boys began to lose their abnormal weight while having less of an appetite and remaining energetic. After the initial discovery Dr. Simeons conducted trials and developed a protocol to be followed along with taking HCG injections that has been prescribed, but HCG was illegal to sell until recently.
The understanding behind homeopathy is that using a diluted form of some substances can cause the same positive reaction as it would at full strength as it triggers the body to generate the same result. People who have tried HCG have said that the homeopathic version produces very similar results to the prescription strength, and it is valued in either form as a natural weight loss option because HCG is a commonly occurring hormone in humans. As homeopathic HCG is a diluted form it is allowed to be sold directly to the customer and therefore reduces the hassle of obtaining a prescription drug. With the choice between prescription injections and homeopathic drops, many choose the drops which have less hassle and less cost.
In a single course of HCG, people have testified to losing up to 45lbs, and over 100lbs total after repeating it to their satisfaction. Customers are more willing to try a product that does not have the negative stigma of daily injections, and so many have come to try HCG drops. Of the many brands consumers have to choose from, not many stand out on their own as the product to try.
One way for a brand to stand out is to have a unique label that does not look like a cookie-cutter version of brands that already exist, with only a slight color change and a different name to mark it as different. Claiming a space of your own by creating unique branding and marketing strategies can mean higher margins and greater success when selling HCG.
HCG has easily become so popular because of reported losses of up to 1 or 2 pounds a day that people are able to sell bottles for $30-$150 each. With included extras such as information pamphlets or other supplements such as B12, some business charge up to twice the amount they would for a normal bottle.
Simple add-ons such as an eBook, or offers of free consultations and advice about the diet can really help add value to the product, as well as ensure a higher customer satisfaction. With the knowledge and advice that customers can gain from these services they are less likely to stray from the diet, and more likely to understand the restrictions and be successful.
With effective marketing and good knowledge of what your customer base needs and wants, it can be very profitable to sell a private label HCG brand. As the market is expanding, and even given its current size, it is important to note that there are still relatively few competitors considering the market size and potential. Business-oriented people with the proper mindset can effectively move in on and profit from such a market by securing brand recognition and developing a satisfied customer base.
Nadine Issacs has penned numerous articles about HCG and its market and has gained insight into the industry. Be sure to learn more about private label HCG options and the amazing oportunity it presents.