The World Cup is well underway and like many other major sporting events in the modern age there is no lack of corporate support. Sponsorship and advertising are how the major sports bodies make their money, not to mention the sportsmen and women themselves. There is a lot of money in the sports industry and this has resulted in a new generation of sports professionals who are not only good at sport, but who are also savvy at getting those lucrative deals.
Summer gives everyone an opportunity to try something different. The good weather coupled with the general sense of good feeling summer brings means people tend to be more adventurous with what they wear and what activities they get involved with. It’s a time for getting out there, getting amongst it and having a great time.