Ever since the economy has taken a turn for the worst, restaurants have had to endure some very tough conditions. We all know that negativity rolls down hill so when the restaurants are feeling a hardship, the same can be said about their customers. As a result of this hardship, we are seeing many more people bypass going out for dinner in order to save cash. Because of so many more people staying in, eateries and dinners have had to watch their revenues drop. Of course as revenues continue to go down some of these locations are forced to layoff their employees in order to be able to afford keeping their doors open. In an effort to promote their restaurant name and product, multiple places are now resorting to offering some sort of discount or coupons to try and get some consumers in the doors. As a result of their being so many discounts and coupons available online, some restaurants have started to see a decent turnaround in their revenues.
One thing that most large chains have started doing is to offer some rewards or coupons on their main site. It’s on this site that online shoppers can visit to download free coupons or to become part of their membership or rewards program. They actually make these pretty simple to use. No one likes to spend time and effort searching through some complex website to find savings. Most of the larger chains i.e. Applebee’s, Outback, or Chili’s have a website like this that you can visit and take advantage of.
Reputable chains do this for a number of very good reasons. Number one is to obviously give people something for free when they come in to eat. The reason behind this is that hopefully they will come in again and again for the same experience. It’s the perks that people like. Many people tend change their minds about not going out to eat when they know they will get a great deal on their favorite foods. Restaurants know how we the general public thinks, therefore they keep making these offers online that are too hard to turn down. An example of a coupon that you might see online for a restaurant like Applebee’s is “save 65% on any menu items on Tuesday”. Now this is not an exact quote from anyone’s website, but it is similar to some of the irresistible deals that can be found.
The next reason that they make so many attempts to send people to their coupon sites is because the more people that utilize their site, the less they have to spend on printed media, which is all but obsolete now. This reduction in marketing costs ultimately increases their ability to stay in the “black” for the year. If restaurants or any company for that matter can save on their overall costs, then they can afford to keep a full staff instead of having to layoff so many people like some other companies have had to do. If workers are able to keep their jobs at a restaurant doing whatever it is they do, then there will be less of an emphasis on trying to stay in for dinner. This is a huge reason why restaurants like to offer coupons online compared to anywhere else.
Finally, restaurants like to offer online coupons for random menu items to entice new customers who haven’t been or haven’t tried a particular dish to come in and try it. The consensus is that more people are willing to go to a restaurant they have never been to if the food tastes unique and flavorful while at the same time inexpensive. Usually just about every dish at the popular chain restaurants are pretty flavorful, but flavor is not the only determining factor in whether or not a consumer comes in, you have to include cost into the equation. Again this is where coupon advertising comes into play.
If customers sign up for any kind of membership with a restaurant, it’s going to come along with a number of benefits that should make it a bit easier to dine out more often. At least that’s the idea in theory. Most of the memberships and clubs that are offered by the more popular chains receive numerous offers and updates everyday via email or text message. If a restaurant continues to offer great tasting food, coupons and discounts in addition to their pre-existing offerings, there’s a pretty good chance that they will continue to earn the business from consumers of all kinds, shapes, and sizes. This is the power of advertising discounts and coupons.
Learn why some many new people are using Applebees Coupons There were even people from my high school using them at Applebees Locations.