While McDonald’s and other burger franchises ruled the 20th century, the story of the last decade has been the growth and expansion of Subway, a sandwich chain that can’t seem to stop growing. With more locations opening up by the day, Subway is quickly becoming as big as anything else out there. Why have they done so well?
First of all, the fact that Subway bills itself as a healthy alternative to traditional fast food is a huge plus. We’ve become a more health conscious nation, which feeds perfectly into Subway’s mantra. You can eat a Subway sandwich without worrying about all of the fat and cholesterol that things like burgers and fries pack in.
A major promoter of the Subway brand, and a huge boost to the company’s image, has been Jared Fogel, the young man who decided to go on a diet that simply consisted of Subway sandwiches. He was hundreds of pounds overweight, and successfully lost this weight on his Subway diet.
People also love the affordability factor offered by Subway sandwiches. More so recently than ever before, the five dollar foot long campaign has been a huge success, boosting the company’s sales and giving people a reasonably priced food option while the economy is still struggling.
People love a good deal, and there’s no doubt that Subway’s $5 sandwiches are a great deal in this day and age. Even a meal at McDonald’s can often cost more than a Subway 12-inch sub with chips. The competitive pricing has easily made Subway an attractive place to buy a lunch from during these hard economic times.
3. Location, location, location. The Subway Restaurants are pretty small. Therefore, they can fit basically anywhere. You will find them in gas stations, strip malls and in towns with less than a thousand people.
Unlike a Mcdonald’s or Burger King that typically carves out big locations, Subways are small and therefore have lower overhead.
The reasons for loving Subway are many, and for this reason the brand seems destined to build on its exponential growth in the years to come.
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