It is quite apparent that men are becoming more fashion conscious as a result of the different programmes on television that discuss men’s fashion and from constantly observing the ensemble of celebrities. The growth of the internet has also meant that men now find it easier to view the different online discounts and trends which are updated online at a rapid pace.
When carrying out a survey between European countries, GFK in 2008 found that about 30% of men are aware of the latest trends in shoes and jeans. Men today know what they want and how they want to look. The casual look is in at the moment, with a range of different fashions being revived regularly with men combining the casual and sporty look in order to make an impact. Fashion consciousness can be readily spotted amongst teenagers who sport the latest in fashion in order to impress their peers.
Men also add to their fashionable looks by using a wide variety of beauty products and reading style magazines. Perhaps the advertisements on television relating to men’s beauty are featured a lot more often than in the past as it is now seen as a profitable market.
Men also can complement their fashionable clothing by using a wide variety of beauty products and reading style magazines to aid their look. A recent survey by UK cosmetics and drugstore Superdrug stated that men spend an average of 83 minutes grooming and creating their image when compared with the woman’s 79 minutes.
European countries such as France put a bigger emphasis on looking good and higher than average sales in cosmetics can be seen in countries such as these. However, fashion conscious men are not only present in Europe but also across the world, where men in countries such as Japan, experience an emphasis on having pretty, delicate youthful looks with the help of cosmetics. One fifth of the men’s global market in cosmetics is accounted for by Japan alone, which is absolutely massive.
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