After few years of our college, Tom and I told our parents we are dropping our advertising career to design an educational product for kids. Our parents were all against our decision. We told them you are our inspiration. Tom’s parents were upset especially after they came to know we would not be working in Tom’s parents’ restaurant and help them in their family business. Not all this inspired our confidence, but we still decided to stick to our decision.
For the next year, we spent our time launching a cast to find the right child for the voice for the doll, wrote the script, music and lyrics, we hired our Virtual Assistant, which was affordable at that point of time. We saved every penny of our life savings to manufacture this product and put it in the market. Thought the kids loved the talking doll, distributors demanded more, and they wanted a doll that talks a whole sentence than just single words. So, we decided to sell it ourselves at an independent store.
During our course of hunting storeowners from store to store to hear the talking doll, we came up with another idea: Why don’t we have the doll sing lullabies. Therefore, we manufactured a doll that can sing lullabies and glow in the dark. We also created puzzles out of the lullaby doll’s pictures. And that’s how Lullaby doll image puzzle became the foundation for our company.
At the time, puzzles were so cookie-cutter in design. Therefore, we shook things up fresh artwork, lots of unusual designs and great pricing. They sold like wildfire. For more than ten years, we did nothing but puzzles. Then we applied the same fresh concept to toys, and today we produce more than 500 products. Oh yeah, and in the middle of all this, Tom and I got married and had three children.
The secret to our success? We make sure our staff is inspired and happy. Most of all we hired the perfect Virtual Assistant who helped us find the right voice for the doll, helped us with the script, and helped us with our marketing strategies, checked and responded to important mails ,attended our calls ,scheduled meeting. Our Virtual Assistant took care of all these and was cost effective while our focus was on getting this product manufactured and out in the market.
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