As you probably know, social bookmarking as a marketing and backlinking strategy has been around for a few years. Bookmarking is heavily in use by online marketers for acquiring backlinks and additional traffic. Yet the smarter IM businesses will use certain bookmark sites as they are intended to be used which is also a strategy for continued growth and expansion. However we do realize we are all different, and some people prefer certain methods over others. Social bookmarking sites basically give you a place to keep bookmarks, for those who are really new to IM. Plus you can tag your bookmarks with your particular keywords which can help with some SEO but it tends to be temporary.
Several years ago the more popular bookmark sites made all their links to nofollow which had a huge impact on bookmark rankings. Seems people were able to rank highly from places like Digg and a few others. Who really knows if Google had any influence over those powerful book-marking sites and the nofollow relational attribute. However it is interesting, and we all know how Google is or can be.
However there is a lot you can do with certain approaches at these highly trafficked sites. What can cause issues with so many profiles for backlinking is those profiles are not well written or anything similar to high quality. What you can do is simply write better profiles that at least look like they’re for real. More normal, non-spammy, profiles will not be deleted by the human reviewers – and that is why it’s wise to do it like that. Hopefully you realize the great value available when you take an approach encompassing a higher quality profile.
When you do build a useful profile with content, then of course you can create an RSS feed from that. You can market your RSS feed at other places and RSS directories.
You may include your various links plus targeted content in your feeds, too. Just make certain you provide excellent content in your feeds and avoid being spammy with the links in them.
Just take a look at your feeds, and you can know when you’re going too far with promotional links, etc. You can achieve a lot if you have solid associations in place at bookmarking sites. It is not needed to spend time building relationships and becoming known, but it does not have to be totally time consuming. Say for example you already have a site on anti wrinkle products you simply can not start giving people links to your website; you first have to build up a relationship with them.
There is freedom inherent with working with bookmarking sites; so how well you use them is your business. Most individuals tend to just use them for backlinking, and it does seem that the approach outlined above is not used by so many people. However, there really is strength in that approach based on the feedback we hear from those who use it.
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