Want to shape up, tone up and lose weight? Let us introduce you to the new trend in athletic footwear — the “toning shoe”. A new revolution in footwear design, toning shoes replicate a gentle, heel-to-toe motion, promote natural balance, and stretch and firm leg muscles within the context of a walking workout.
The rise of these shoes over the last couple years has been very fast. It now has become a major growth story for many footwear manufacturers and predicted to grow even more over the next couple of years.
This segment of shoes is mainly made up of women. Mother’s that have a very tight schedule and those in the workforce that are on their feet for extended periods of time. Not having a lot of time for extracurricular activities like going to a gym for a workout, women everywhere are picking the alternative way to get in a fitness routine with these shoes.
The origins of this footwear segment began with the MBT shoe. They have self-proclaimed it as an anti-shoe because it treats the body like it would if walking barefoot and on soft surfaces. The advertising states that they can help with knee pain, those with posture issues, promote more calorie burn, and improve circulation.
MBT, or Masai Barefoot Technology, is another brand that has remained very popular. They were actually the first to develop this shoe concept. Nicknamed the anti shoe, they claim that their footwear helps tone muscles, improve circulation, alleviate back pain, and improve posture. The shoe brand has been around since 2002, but has recently become even more popular since being highlighted in a movie called “The Joneses” starring Demi Moore.
Enter Reebok to the toning shoe game with their own Easy Tone brand of sleeker, more fashionable versions of toning shoes. And FitFlops hit the scene hard with their incredible line of toning sandals and clogs.
Don’t have the time to go to a gym for a workout? Then you might want to consider the toning shoes mentioned above. They are so many different varieties to choose from that it should be a simple task to find a style that fits your needs. Prices range from $50 to $250 and are available in several stores or online.
I am a self confess shoe addict. I love to write more about designer shoes and love to add to my collection every chance I get. Catch the latest on skechers shape up or buy shape up by skechers online.