The World Cup is well underway and like many other major sporting events in the modern age there is no lack of corporate support. Sponsorship and advertising are how the major sports bodies make their money, not to mention the sportsmen and women themselves. There is a lot of money in the sports industry and this has resulted in a new generation of sports professionals who are not only good at sport, but who are also savvy at getting those lucrative deals.
The days of a professional sports person simply turning up to play their game, try their best and then leave are well and truly over. There are the after match press conferences, pre-race interviews and television features that must all be undertaken – all wearing the right clothes, including sponsors caps and t-shirts.
Due to the attention sports stars now attract wherever they go, many have become as concentrated on their looks and appearance as they have been on their game. Top sports people are now role models for people all over the world and as a result are under scrutiny from the press and media at every turn, with the advent of the net and how quickly images, videos and data image has become as much a part of sport as the events and games themselves.
In order to always look their best (and to not upset any potential or current sponsors) many sports people employ the latest beauty tips and tricks. Popular treatments include the use of teeth whitening, permanent make-up and cosmetic surgery. Teeth are a big concern for those who partake in contact sports as it is not unusual for them to have one or two missing, or knocked out of line. One of the most discreet and popular dental treatments for those in the limelight is clear braces. The real benefit of such braces being that they are virtually invisible and great for those who are on television or photographed a lot.
Over the past few years money has filtered into sport from all angles. The good news is that on the whole it has done little to detract from the glory or the achievement of winning a major sporting event. There is a lot of money to be made by savvy and commercially aware sports people, let’s just hope it doesn’t overcome the true meaning of the sports we all know and love.
The Brace Orthodontic Practice in London offer a wide range of orthodontic treatment, perfect for those who are after the perfect smile.