Believe it or not, women in the BC400 had already used mascara to enhance their beauty. Ancient Egyptian women were probably the first group of women using mascaras. This can be evidenced by the Egyptian wall paintings and statues nowadays. These ancient Egyptian women applied heavy mascara to reshape their eye contour. The mascara in BC400 was obviously not made from different kinds of chemicals but natural ingredients obtained from the earth. The main ingredients included burnt almond, honey and crocodile stool to make the color stay and prevent the meltdown.
In BC 100, long and black eyelashes were regarded as the sign of chastity by the ancient Romans. They believed that the falling out of eyelashes is caused by over sexuality. To prove chastity, women mixed the burnt rose petals, date pits, soot and stibium and applied to their eyelashes as mascara.
Later in AC 900, mascara had become increasingly important and a Persian writer named Ziryab established a beauty school for that. The school was started to teach people on knowledge of mascara like the proper way to apply mascara and production method of mascara.
Going through the year to 1500, the popularity of mascara did not decrease. But churches at that time did impose a significant hinder on the use of mascara. Despite the hinderance from churches, mascara became even hotter under the chasing trend of Simonetta Vespucci makeup look. There was no special formula for mascara but only crushed walnut shells.
Women in the Victorian era were very keen on cosmetics and makeup. Every one wished to have long and black eyelashes because they would then be chosen as the painting models by the painters from the painters from the Pre-Rapahelite Brotherhood. But, there was no big improvement in the production technology of mascara, most of them were still made from different type of ashes and erberry.
In 1917, a spice merchant from France, Eugene Rimmel launched the first mascara in the market. The main ingredients were Vaseline and soot. This brand becomes the Rimmel London nowadays with Kate Moss as the spokesperson.
There were tragedies caused by the use of mascara in 1933. Several women were dead and blinded after the use of Lash Lure mascara. Due to these tragedies, safety rules and regulations on foods, medicines and cosmetics were imposed by the FDA.
In the past, the mascara and the mascara brush were separated. But, they are combined in a tube since the launch of combined mascara from Maybelline in 1960. That first combined mascara from Maybelline was safe, mild and waterproof and therefore was so popular in the whole world.
In 1988, Max Factor launched the first colorless mascara which was so hot among the nude fans.
Mascara technology nowadays has been improved significantly. They are made for different creative functions like curling, volumizing, eyelashes growth, eyelashes nourishment, etc. It is really difficult to image how mascara is going to look like in 10 years time!
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