Kevin Taylor

Weight Loss: How Much Should You Lose?

Weight Loss / By

If you read ads in the newspaper, watch infomercials on TV, or click on internet pop-ups, you’d assume that quick and easy weight loss is a piece of cake. “Lose 10 pounds in two weeks,” “Lose 10 pounds in 10 days,” and “Lose 10 to 18 pounds in less than six weeks” are just a few of the claims that set our expectations for the task of melting away extra fat. But are those results really possible?

What Is Reasonable Weight Loss?

Weight Loss / By

After reading newspaper and magazine ads on weight loss – and also commercials on TV and the Internet, you might begin to think that losing weight is effortless. These ads tell you that you can “lose a pound a day,” “lose up to 18 pounds in two weeks,” and other amazing claims. After awhile, we might even begin to believe the ads. But are these expectations too high? Can we really believe these amazing results are possible?