I’ve been an avid follower of Bruce Parry for years now his new TV series in the Arctic continues to be my favourite to date. In the last episode Bruce was at Greenland spending time on a hunt with the native Inuit people.
It was fascinating to observe that there were still wearing skins to safeguard them in the harsh climate, however I was surprised to find out that amongst the seal and polar bear skins many were dressed in technical outdoors clothing and one brand separated itself – black diamond . Now I’m into my outdoors pursuits so to see a guy who spends time in temperatures as little as minus 50 wearing this label of clothing must be the best endorsement you can find.
So straight onto the net to check out what black diamond had to offer – if it’s sufficient for the Inuit then it’s going to definitely keep me warm on a cold winter’s day out walking
What a website – the very first thing you’re offered is an amazing picture of a male climbing a frozen waterfall – Sam Elias who’s sponsored by Black Diamond – such a beautiful shot.If you’re into hiking, climbing or skiing and you want technical wear from a brand which the pros wear (along with the Inuit!) then Black Diamond will present something suitable for you. A little bird who may have just come back from 14 days in the Swiss Alps mentioned that all the uber cool ski instructors were wearing Black Diamond.
As a brand they are very much into giving back along with a very much into environmental conservation having a three fold policy 1) decreasing the environmental footprint of the production and operations; 2) building products with sustainability under consideration; and 3) supporting grassroots environmental organizations and campaigns on local and national levels.
As somebody who is really a skier who occasionally goes hiking I’m unclear I could justify or require higher level of equipment that Black Diamond offers but if I was blasting the slopes regularly (if the job allows it) I’d definitely be looking at this brand. They of course make t-shirts if you simply want to become a brand hag (and I do) then you can at least seem like a pro.
Black Diamond a truly cool company.
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