Skincare is one of the biggest concerns for women nowadays. In fact, it is also a big concern for women in the past. Whitening is always the number one concern of eastern women because they tend to have yellowish skin. Therefore, whitening products are of the highest sales number in the eastern world including China and Japan.
Light complexion was very important in the ancient China because it signified a person’s social status. Women in working class had darker complexion because they needed to hard work outdoor. Only noble and wealthy women might have light complexion. Therefore, it was important for them to maintain light complexion.
Chinese medical science has becoming more recognized by the world. In fact, medicines for skincare purpose were also found in ancient medical records in the Qin Dynasty. For example, Angelica Dahurica (Bai Zhi) was recorded as an ingredient for facial cream.
In the Tang Dynasty, skincare became more popular and that facial and hand cream were considered as must-have items (especially for noble).
Not only women in ancient China, women in ancient Japan also concerned about their skin. At the time of ancient Japan, only dim light was available at night. Therefore, it was difficult to notice a person especially when his or her skin is dark. Since then, light complexion has become a sign of noble and wealthy women. That is also a main reason that the face of Japanese women are in white in Japanese paintings.
The first whitening skincare product, SOIE DE REINE Beauty C Powder was introduced in Japan in 1966. This powder was produced by the famous Japanese skincare brand, Kanebo. Kanebo introduced many other whitening skincare products later on and it is still a famous skincare brand nowadays. In the last century, the concepts of UV protection and Melanin reduction have been introduced by Kanebo. Now, these concepts are still prevailing in skincare (skin whitening) industry.
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