In a surprise move, Brigitte, the hugely influential fashion publication from Germany has announced that it will no longer use professional size zero models in its fashion shoots anymore.
The announcement has received some pretty mixed reviews with some critics stating that the magazine is not doing nearly enough to discourage anorexia amongst young girls and women.
If you look through the magazine now you will still see lots of very attractive young women showing off the latest fashions and made up to look as good as possible.
A closer look will show that the models are not the usual super skinny ones of the past and many of them know fill out the dresses and skirts much better than the size zero models usually employed.
The editors of the magazine says that they now welcome more diversity in their models and are now recruiting women between the ages of 20 and 45 who are not professional models and hold down more mundane careers such as teachers, housewives or students.
The magazine is changing to reflect the real interests of real women and show readers’ healthy bodies instead of constantly promoting the idea that underweight is best and anyone above a size zero cannot model clothes. The magazine wishes to take a stand against this kind of discrimination.
Since the announcement, over 20,000 women have applied to be models and the editors are currently sorted through the applications to select those women who they will use in the photo shoots.
However, critics of the magazine still bemoan the fact that out of the 20,000 that have applied only the most attractive or photogenic will still be chosen which still contributes to the problem of discrimination.
Others said that the move is simply a PR campaign with little focus actually on inspiring young women to be healthy with their body and their attitude to food and dieting.
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