Marketing HCG: What You Need To Know About Its History, Its Market, And How It Works.

The Weight Loss Cure, written by Kevin Trudeau in 2007, introduced HCG to the mind of the consumer as a weight loss product that has been gaining in popularity ever since. In its many forms (injections, sublingual drops, and homeopathic treatments) HCG aids in weight loss by promoting fat burn and suppressing appetite so that those using it loose weight and remain energized even though they are eating less.

Even though HCG injections require a prescription, the hormone increased in popularity and many sought a way around that requirement, and so homeopathic HCG filled a niche created by the demand. Pharmacies, health stores, chiropractors and many other businesses began to buy HCG from HCG wholesale companies in order to get in on the popular trend.

There are now many options available from many different private label HCG companies, some even offering information packages to accompany the product. It is important to realize that product formulas differ and so do the sizes in order to find the HCG product to properly fit your needs.

Though HCG is now common, not everyone understands what, exactly, it is. Properly called human chorionic gonadotropin, HCG is a naturally produced hormone during pregnancy. HCG targets a woman’s natural fat deposits and releases the nutrients within them to feed the young fetus; at the same time HCG suppresses the woman’s appetite to avoid her body’s warnings of starvation as she is burning fat to gain more energy to develop the child.

HCG’s use as a weight loss supplement was discovered in the 1950’s by Dr. Simeons during an unrelated study when he noticed that those using the injections were losing weight. As their appetite was suppressed they were eating less, but due to HCG’s properties, the weight loss was solely from fat tissue, leaving muscle intact. It is where the weight loss is targeted that makes HCG so widely popular, as it is an unwanted side effect of most diets that muscle tissue will degenerate to a greater or lesser degree.

HCG wholesale companies know about HCG’s amazing properties, and so they sell homeopathic HCG to retail stores, private offices such as chiropractors, and to people simply wanting to make a profit by selling such a popular product. HCG has been all over the media, and therefore has been shown across the US to be a product that can help you lose weight, without losing definition.

HCG targets adipose fat, the loose connective tissue, rather than structural fat and so it allows those who use it to avoid looking gaunt by not loosing the structural fat that exists, for instance, in the face. It is this targeting of specific types of fat, as well as the fact that it avoids burning muscle, that makes it seem as if your body is being sculpted as you lose weight.

Obviously the many private label HCG companies know how popular the product is, and why, and so they are eager to expound on the benefits of HCG. They charge a wide variety of prices for their products, each brand trying to promote itself over the others with better pricing, shipping, or extras. It is no wonder that many brands feel like they can name their price, as who wouldn’t want to lose weight without the constant feelings of hunger or the worry of the weight loss coming from the wrong places?

E. S. Peirce has written many ariticles about HCG, and has developped an understanding of the HCG market. Be sure to check out your options and pricing for wholesale HCG and private label HCG.