The Competitive sport of road race cycling is a sport with lots of history and tradition, within continental Europe it is one of the major sports and thousands line the streets to cheer their favourite racers. For most of road race cycling’s history it has relied on most of its support from the cycling industry to produce teams and support riders.
Mountain bikes makes like Raleigh, Bianchi, Trek and Specialized play a big part in supporting top level road racing especially during financial hardship. Numerous Biking Manufacturers sponsor present impartial groups plus turn for fiscal aid the riders have got to journey their exact brand. All the same in recent times there have been a number of teams such as the Cervelo test team that have already generated their very own team where the riders also convert to testers and aid R&D.
Treks initial Tour De France win with Lance Armstrong is an excellent instance of sponsorship of a tour de France champion rocketing Credibility and Sales inside Road Cycling. Now Trek has in a very short space of time become established at the best of the sport and now have won the Tour de France much more times than another bicycle maker ever since 1997 whenever Lance Armstrong won his very first Tour de France.
Specialized Bike Company also improved the reputation within the European road cycling market by supplying professional Road racers and teams with bicycles. Specialized have also won the Tour de France in recent years with Alberto Contador, Both American Companies Extended their range into Europe by sponsoring top level athletes creating awareness of their brands and the quality of their machines.
This Technique on a smaller scale is also being used by English bike manufacturer Raleigh with the Establishment on their own cycling team with the lofty ambitions to ride the Tour de France by 2014. Raleigh were once held in the best regard by cyclists throughout Europe and even won the Tour de France in the eighties with its team TI-Raleigh. However in the late 80s Raleigh ceased sponsorship of the team and has only just returned to high quality racing bicycles with the advent of team Raleigh after many years of creating value minded child and leisure bikes. Raleigh’s reputation has been diminished however the new team will help improve the brands image as quality bike manufactures.
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