Like many professions these days, dentistry is one that is moving forward fast and doesn’t stand stand still. This is due in part, to the nature of the general public and their willingness to have cosmetic dental treatments. As the audience for cosmetic dentistry has grown, many dentists have had to broaden their appeal to ensure their practices are the ones people want to go to and that they offer the latest treatments.
Many modern dentists employ practice managers to run their dental practices and manage the marketing of the practice. They play an important role in ensuring that the practice stands out from the competition, meet expectations and are key to ensuring that a practice wins its fair share of business.
Cosmetic dentists are enjoying an increased presence in towns and cities throughout the country. Stars and celebrities have long been advocates of treatments such as whitening and dental implants but now these are treatments that are available for everyone. To attract and tap into this new demographic of people who want cosmetic dentistry many practices have adopted new and innovative ways to make themselves stand out from the crowd.
With the busy lifestyles we all lead many dentists are offering home whitening as an alternative to professional whitening. These are treatments that can be carried out at home and can act as a great ‘taster’ for what can be achieved with the more extensive professional treatments. Some practices cater for busy clients by offering Wi-Fi in the waiting area so popping out for an appointment at lunchtime doesn’t mean you can’t keep up with your email!
Treatments have become more accessible, teeth whitening can take as little as 90 minutes from start to finish and the results can be seen instantly. A perfect pick me-up for a special occasion or night out. Teeth are an important fashion accessory and being able to get a smile boost easily and conveniently is something that can fit into even the busiest of lifestyles.
Innovation hasn’t been the only thing driving cosmetic dentistry forward, the uptake by celebrities and movie stars gracing the red carpet with near perfect smiles has also helped. Many modern teeth straightening treatments have now been designed to be almost covert in design, using clear parts and aligners to make the braces almost invisible making the whole idea of straightening treatment much more appealing and less daunting.
Dentistry is now as competitive as ever and as a result innovation, care and attention for every patient coupled with providing the right surroundings are all part of creating the right environment for clients. This has made a visit to the dentists more of a pleasure than a chore, and in some cases something some people even look forward to, a sure sign of success if ever there was one!
Vitality are a dental practice in West Sussex who have a range of treatments and who specialise in treatments for nervous patients.