Shiseido Skin Care
The Shiseido Company, which boasts as the world’s oldest cosmetic company has been a household name for many decades. Used by beauty conscious consumers all around the world, Shiseido is currently the fourth largest cosmetic and hair care manufacturer in the world. The origins of Shiseido traces back to the year 1872 when Arinobu Fukuhara established the Shiseido Pharmacy after retiring from the Japanese Imperial Navy. It was originally a convenience store which sold sodas and ice cream in Japan. Over the years, Shiseido developed skin care products. Their first product was a softening lotion which was called Eudermine.
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