OTA or Organic Trade Association is an association for membership-based business which focused on organic based business communities in Canada and the United States. OTA’s mission is to protect and promote growth for the benefit of organic trade environment, promote consumer ethics, and promote the economy of farmers, and the public. OTA is a member of International Federation of Organic Agricultural Movements or IFOAM.
The members of OTA are about over 60% trade members which are micro and small businesses respectively. The organization focuses on things addressing the development of businesses engaging in organic supply, new sectors, personal care products, food, and fiber and textiles. OTA’s former name was Organic Foods Production Association of North America or OFPANA which was established in 1985 in North America. Since the day this association started its operations, it became the main player for the re-establishment of regulation and organic products market environment.
OTA has been relied on by consumers as a leader in advocacy to protect organic standards for confidence in the production of certified organic foods. Up to this day, OTA continues to refine and develop ways to cover areas producing organics. The organization is responsible for the monitoring of elected officials, representing industry regulators, taking positions on legislative bodies affecting organic agriculture and produce, the work of government agencies, and work of international affiliates.
OTA is focused to increase the number of agricultural lands managed for organic food production for the sake of the people and the entire planet as a whole. The integral part of OTA is of the healthy supply chain for continuous growth of organic industry and its consumers.
OTA is working on support organic farming transition, handling, and processing. The website of OTA which is a clearinghouse of resources for businesses and farmers interested in becoming organic or creating new organic businesses is already running. You visit the site at www.howtogoorganic.com and browse the pages.
There are several ways that OTA promotes its advocacy. OTA have a website for consumers which are www.organicitsworthit.com and a media newsletter What’s News in Organic which shares to the public and help grow organic products market. Another way for OTA to directly promote organic products through its program for cooperative marketing which is Organic Harvest Month every September and Go Organic for Earth Day. Throughout North America, OTA is a primary source for fact-based information about organic products and processes.
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